1. Accessibility: Providing education that is accessible to all, regardless of location, background, or circumstances.

2. Affordability: Offering quality education at an affordable cost, making higher education a reality for many.

3. Flexibility: Providing flexible learning options that cater to the needs of students with busy schedules or other commitments.

4. Inclusivity: Fostering a supportive and inclusive learning environment that welcomes students from diverse backgrounds and abilities.

5. Excellence: Striving for academic excellence and continuous improvement in all aspects of education and service delivery.

6. Innovation: Embracing technology and innovative approaches to learning and teaching.

7. Student-centeredness: Placing the needs and interests of students at the heart of all decision-making and activities.

8. Integrity: Operating with transparency, honesty, and ethical standards in all interactions and transactions.

9. Collaboration: Fostering partnerships and collaborations with local and international institutions to enhance academic quality and relevance.

10. Social Responsibility: Recognizing the role of education in social and economic development, and working to make a positive impact in the community.